What I’d Do in 2026, Half-Year Report: The Scoreboard is Green, That’s the Problem

Jun 24, 2026

By Hernan Lopez.

Companies mentioned: Alphabet, Amazon, AppLovin, Comcast, Disney, Fox, Meta, Netflix, Paramount, Roku, Samsung, Warner Bros. Discovery.

Questions answered: How much enterprise value did the attention economy add in the last three months? What do Instagram’s recent announcements signal about its plan to go after TV sets?

Special note: This is a client-only version of the Streamonomics newsletter. It comes out a day early and includes data points, charts, and opinions not included in the public version. If you work for an Owl & Co client and would like to get this version directly, hit reply.

Six months ago, Netflix had a signed merger agreement with WB. At the time, most of Hollywood had reduced AI to a bogeyman and vertical video to a fad. The theatrical business needed a reset, trapped between IP fatigue and risk aversion.

Instead of doing a predictions issue, I wrote this in What I’d Do in 2026: “Streamonomics readers don’t care about who I think will end up owning WB. You care about what you can do regardless of who wins to build enterprise value for your business, your investments, and yourself.”

I won’t repeat the newsletter here, only the headlines and some notable examples of each, including where I got things wrong. Start with the good news...

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