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Netflix Top 20 Global TV Hits: August 2024

In August 2024, The Umbrella Academy (Universal Content Productions) emerged as Netflix’s most-watched show globally, with 110m viewing hours. Closely behind was Emily in Paris: S4 (MTV Entertainment/Jax Media/Darren Star), despite being available for only two weeks of the month. What’s interesting is that both shows delivered significantly fewer viewing hours than July’s top performer, Desperate Lies, which amassed 185m viewing hours. Collectively, the Top 20 TV hits were down 11% from July’24 and 22% from August of 2023 in global viewing hours. This decline mirrors the trends we observed in July....

Were UMG's and Sony's Q2 Earnings a Canary in the Coal Mine for Music Streaming?

8/10/24

When Spotify reported 21% revenue growth for Q2’24, investors were impressed. Spotify is the best-known pure-play proxy for streaming music, commanding a third of the market and possibly a higher share-of-mind. Less reported was the fact that their cost of revenues (a closer proxy for what they pay for music rights) only grew by ...

Netflix Top 20 Global TV Hits: July 2024

8/7/24

“Desperate Lies” (“Pedaço de Mim”), a 17-episode prime time soap produced by Banijay-owned A Fábrica was Netflix’s most watched TV show in July globally, making it the first ever Portuguese-language show to reach the top of the chart since we started tracking them in January 2023. (So far, only shows in English, Korean, Spanish and French had reached # 1 globally in any given month). It was a slow July overall...

Streaming Wars: YouTube vs Netflix

7/23/24

“Netflix and YouTube are the clear leaders in direct-to-consumer entertainment”, said Netflix while announcing strong results for the first half of 2024. After throwing roses at YouTube and darts at its premium rivals, it curiously went on to say:“We believe our biggest opportunity is winning a larger share of the 80%+ of TV time (primarily linear and streaming) that neither Netflix nor YouTube has today.”

Streamonomics: Engagement vs Churn, Quantified

7/14/24

It's obvious. Higher engagement with streamer services leads to lower churn. But how much of an increase is needed for a meaningful reduction? How strong is the correlation? Is the relationship linear, or is there a ‘magical threshold’? ...

Romantasy Books are on a Roll. Is TV Next?

7/11/24

'Dragons and sex' book sales nearly doubled in the US from Jan-May '24

Streamonomics: Mid-Year 2024 (including Netflix Top 20 Global TV Hits: June)

7/3/24

The Streaming Wars are giving way to multiple battles.

Netflix Top 20 Global TV Hits: May 2024

5/30/24

Shondaland’s “Bridgerton: S3” topped our May 2024 ranking of Global TV Hits on Netflix, despite launching mid-month with only 4 episodes currently available. Viewers also binged on prior seasons and the spinoff “Queen Charlotte”, bringing the franchise’s total viewing hours to half a billion worldwide.

Netflix Releases 2023 Viewership Data

5/28/24

On May 23rd, Netflix released viewership data for 16,0o00 titles globally for the second half of 2023. We combined those numbers with other data sources we’ve been aggregating over the last six months to look at the bigger picture.

Streamonomics: The Netflix-NFL deal edition

5/17/24

Among all the announcements Netflix made this week, few generated more headlines that their deal with the NFL to license two Christmas Day games, for a fee reported at ~$75m each.

Netflix Top 20 Global TV Hits: April 2024

5/1/24

Korean drama is back at the top of Netflix’s global TV viewership charts, with “Queen of Tears” (CJ ENM’s Studio Dragon/Culture Depot) delivering 279m viewing hours in April 2024.

Netflix Top 20 Global TV Hits: March 2024

4/3/24

"The Gentlemen", Guy Ritchie's thrilling, action-packed dramedy led by Theo James (Netflix/Miramax) was Netflix's most viewed TV show globally in March 2024, delivering 346m Viewing Hours. Today (April 3), we're unveiling the beta version of our new monthly ranking: "Netflix Top 20 Global TV Hits".

The Six Superpowers Of Business

3/9/24

In 2023, 5.5 million businesses and 3.7 million babies were born in the US. You might have given birth to one of them, and I bet yours is the most beautiful of them all.And just like no two babies are born alike—not even twins—no two businesses are born alike. We all bring our strengths and weaknesses, our heritage, and our baggage. Some of them are beyond our control, but most are not. This is true of a business you started, or the one you came to lead. Large and small, and everything in between...

The Price Of Engagement: How Streaming Platforms Now Make More With Less