May 7, 2025
So, How Big Is Podcasting Really?
This was the question I couldn’t shake. Not just ad sales in the U.S., or what a platform reports in a quarterly letter — but the full picture. Ads, subscriptions, branded content, even tipping. Across audio and video. In the U.S. and around the world.Four months, a hundred conversations, and countless spreadsheets later… here’s what we found:
$7.3 Billion.
That’s our estimate for global podcast revenue in 2024. From direct and programmatic ads to Patreon, Apple+, work-for-hire, and YouTube Premium and Spotify payouts. All in.