The Vertical Economy Report

Owl & Co. put the vertical video economy outside China at $150B for 2026, up from $106B in 2025. At the inaugural summit we launched Phase One of the Vertical Economy Report, the first real map of where the money actually moves in this market. The deals, the buyers and sellers, and the companies quietly building the category. Contributors read the report before it publishes and see cuts of the data that never go public.
Add your company to join the map.

The second half edition lands in early 2027.

$150B
Vertical economy outside China, 2026
+42%
Up from $106B in 2025
94%
Of vertical video revenue generated by Meta, ByteDance and YouTube
~40%
US share of ex-China revenue
Unlock Streamonomics
Twice a month, Hernan Lopez and his team break down the economics and impact behind the moves that matter across streaming - TV, film, music, sports, podcasts, and creator content.
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